Aldean Reed

• Visitation- Friday Feb 26th from 10-12pm

  • Heritage Funeral Home (4800 S 84th St, Greenfield)

• Funeral Service- Friday Feb 26th at 12pm

  • Heritage Funeral Home (4800 S 84th St, Greenfield)

Click here to view the service held for Aldean Brown Reed on Friday, February 26, 2021.

Aldean Brown Reed affectionately known as Dean was born on November 16, 1938 in Winston,
MS the youngest of nine children. She lived in Mississippi until the age of 16 at which time she
moved to Milwaukee, Wisconsin. She attended North Division High School.

In Milwaukee she met Mr. Jesse Reed and was united in Holy Matrimony on February 22, 1958.
This union was blessed with three children Sylvia, Jerome, and Jesse Reed. Later in life Dean
decided to expand her family by opening her home to two little girls Amalia and Laura
Alexander.

Dean loved her family and having them around her as much as she possibly could. She instilled
in them the art of negotiation, creativity, perseverance, and one of her personal mottos was “it’s
not personal it’s about business”. Dean used her resources to help out anyone she could as
she had a passion for helping others and it showed through countless acts of kindness
throughout her life.

After leaving high school Dean took a job at American Linen. She then stayed at home to take
care of her children. While making the decision to go back into the workforce she decided to
venture into a variety of sales positions (Allstate – Insurance Agency, Coventry Jewelry
Consultant, Pots and Pans, etc…). And I am sure you all can think of many more.
Dean went on to start her own businesses and it wasn’t long before she demonstrated to be an
astute business woman. She started Reed’s Groceries and Never Better Hosiery as a joint
venture alongside Mr. Jesse Reed. The Never Better Hosiery business gave Dean the
opportunity to open up Naughty & Nice Lingerie. She went on to partner with Loves Liquors and
then an opportunity came for her to open up a lingerie shop in downtown Milwaukee called
Sweet & Sassy Lingerie.

Dean went on to be a drug and alcohol counselor at several organizations within the Milwaukee
area. This put people in her path to help her start Uniquely Different Cleaning Services. Her last
venture was Platinum Security. Where she was the first woman and first African American
female in Wisconsin to have a security company. This opportunity is where she employed over
100 people and was very successful.

Dean was preceded into eternity by: her mother Lula Bridges, father Wesley Brown, brothers
Emmet Carter, Otha Brown, Rev Buster Brown, Quincy Brown, James Brown, Walter Brown and
Al Brown. Her sisters Mrs. Ollie Sanford, Ms. Nellie Kidd, Mrs. Lena Triplett, her son Jesse
Reed and Daughter Amalia Alexander.

She leaves to mourn her loss and cherish her memory two daughters Sylvia Reed of
Milwaukee, WI Laura Alexander of Houston Texas, one son Jerome Reed of Powder Springs
GA. Recently connected sibling Sophia Windom and Family. Eight grandchildren, Damar
(Tawona) Reed of Milwaukee, WI, Denna (Jeron) Triggs of Phoenix Arizona, Delta Reed of
Milwaukee, WI, Davon Reed of Milwaukee, WI, Jessica (Tim) Duran of Yuma, AZ , Howard Ellis
and David Whitfield of Houston, Texas; Luna Reed of Powder Springs, GA, 18 great-grandchildren, 1 great-great-grandchild and a host of God’s children, nieces, nephews, friends and coworkers.